What a Real Estate Photography Contract Should Include in 2021

 If you are serious about your real estate photography business, you must use a real estate photography contract. Read our article to know how to start!

Maybe you are thinking that writing a real estate photography contract is quite tricky. Still, you need it to cover every circumstance and need. What should you do now?

As it turns out, you do not need a complex contract; a simple contract will work most of the time. That means you do not need to hire a lawyer at all. 

At the end, we also include a real estate photography contract sample for you to reference.

Principal Terms You Must Include in Your Real Estate Photography Contract

Before writing a real estate photography contract for yourself, you have to know what you should include. Here are the main terms that must-have in your contact:

  1. Information of both parties;
  2. Scope of the contract;
  3. Payment;
  4. Requirements;
  5. Additional charges;
  6. Delivery;
  7. Licensing/Rights;
  8. Real estate release;
  9. Signature.

Let’s dive into detail.

Information of Both Parties

This part is very vital in real estate photography contracts. Do not overlook this term.

Did you have all the contact information in case you need it? Do you know whether the person you talked with is legally responsible for the photoshoot or not?

This section at least contains the full name and contact information of you and the client. Contact information should cover email, phone number, and physical address.

Scope of the Contract

This is the most essential section of your contact. It is where you specify your client’s expectations and describe what you can do in as much detail as possible to avoid any misconception. You should include:

  • Any specific requests from your client.
  • The additional services included, such as staging, twilight shooting, drone shooting.
  • The number of pictures to create.
  • The scheduled date and duration of the service.
  • State clearly the real estate and the parts that are needed to shoot.

Payment 

This is also a vital part of the contact and maybe the first thing your client will ask, too. 

In addition to the price, your client must agree to all the payment terms defined in this section. 

You should request the deposit when confirming the shooting. Many real estate photographers worry that this might scare the client. But it guarantees a partial refund if your client changes their mind or fails to meet some of your requirements.

Another thing you should avoid is to send the final image and ask the client for the payment. It is risky if there is not any foundation of trust.

You can solve this problem by sending low-resolution watermark images. Customers cannot use them but will have peace of mind when viewing the final results before making payment. 

You might consider allowing them to do some limited action. Only after the full payment is completed should you provide the full pictures.

Requirements

The success of the real estate shoot depends not just on your skills but also on the perfect styling. The proprietor is responsible for preparing the home to make it look new and attractive. For optimal preparation, your customer should follow some essential tips: 

  • Clean the swimming pool.
  • Cut the lawn and clean up the exterior.
  • Set the table with glasses and dishes or a beautiful vase.
  • Prepare the beds like it would greet a critical visitor.
  • Remove any personal stuff.
  • Ensure that all rooms are clean and every piece of furniture is in its place.

You should be able to start shooting as soon as you arrive at the property. If the real estate still needs to prepare a lot

, you should keep the deposit and reschedule.

Another vital requirement is weather conditions. I always allow a change of date if the weather is inappropriate or changes abruptly. You are responsible for checking the weather first and proposing the best option.

Additional charges

Your customer must be informed of any additional costs that may be associated with your service. These charges are not always required, but they can be added to the final payment in some cases or for specific requirements. Example:

  • Cost for images, full size, print quality, etc., if you usually only provide web size photos.
  • Additional post-production costs, if required. 
  • Cost of additional photos, in case your customer requires more pictures during the shoot.
  • Travel expenses, either flat or kilometric refunds.

The important thing is you should tell your client to know every cost of additional requests. Furthermore, you can deliver more images than requested (5%-10% more than agreed) to satisfy your clients.

Delivery

You have to declare all the thing related to delivery, such as:

  • Estimated delivery time after you finish shooting.
  • How you transfer the result.
  • What kind of file (ex. PNG, TIFF, JPG) you deliver and the resolution.
  • Whether you send low-resolution photos for editing before sending it for the last time.
  • The time that the customer can request a revision.

Besides, you can think about selling full-size images at an additional cost. If that is the case, you should be precise about image resolution.

Licensing/Rights

Do you know that most customers think that they have the entire property of the paid images?

Since you only provide digital copies of your work, you still the owner of all images, and your client only buys a license to use. 

You must clarify that in the contract. If not, you may see some of your pictures published somewhere else with different purposes.

In your contact, determine where and when the clients can use the images.

The best practice is to allow all web usages without time limits while restricting the transfer of rights and printed advertising. 

Real Estate Release

One more thing that you must include is where and when you may use the results.

Clearly, you can not use the images of the real estate without the permission of its owner.

A real estate release is necessary if you want to use the result to publish to a magazine or sell stock photos. However, you should guarantee with the clients that you only use them to promote your business.

Signature

Your real estate photography contract will only be legally valid with the full signatures of you and your client, along with the date.

That’s it! Once the contract is completed, convert it to a real estate photography contract pdf file to print quickly.

Conclusion

A fair real estate photography contract can make you more professional, and your work will be protected as well. Furthermore, you can easily charge more for any additional request from customers.

In short, if you want to be an expert real estate photographer, you must use a contract.

You can use our real estate photography contract template as a starting point to make yours. Make sure to read through and edit according to your needs!

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