Hotel Photography: 10 Pro Tips for Incredible Shooting
Hotel photography, which mixes elements of real estate and interior photography, is a burgeoning industry. A career as a hotel photographer appears to be a dream come true. You’ll be able to picture in opulent hotels and exotic resorts.
However, if you want to start photographing hotels, you’ll need to offer exceptional results. Here are 10 secret tips for you taking amazing hotel shots.
Select a suitable Photographer
The selection of a photographer is an important first step. The appropriate photographer for the task not only takes amazing photos, but also understands how hotels should promote themselves visually. The photographer should be able to combine technical talents with an artist’s eye to capture your brand in stunning photographs that not only complement your brand story, but also manage to elicit strong emotional responses from potential attendees.
A detailed briefing should take place once you’ve decided on a photographer. A clear shoot objective, brand values, target market, thorough shot list, timing, and models’ possible use should all be included.
Consider hiring a stylist for lifestyle shots. Not only to style the models, but also to provide stylistic advice and coordination during the session. Depending on the shoot’s goal, the photographer may typically organize this because they work with a variety of stylists.
The goal of hotel photography is to make the spectator want to book that particular property. It’s not like interior photography, where the goal is to either inspire the viewer or sell the items on display.
10 Pro Tips for Incredible Shooting
It differs from real estate photography in that a hotel does not wish to sell its rooms or property. They want to make money off of the experience. Your photographs must exude the promise of a memorable visit.
To do this, your images must have a constant and appealing environment. You must pay close attention to every detail, from the interior design to the unique amenities that the location provides.
Before you begin shooting, take a tour around the site to familiarize yourself with it. Find out what your first impression is, because your guests will have the same.
Learn about the location you’ll be photographing. Make a series of stories out of the photographs, all of which extol the beauty of the location.
Invest in good photograph devices
Professional equipment is required, just as it is for other types of photography. I advocate investing in a good camera even if you are an influencer who loves to photograph with a smartphone.
You’ll also require a sturdy tripod. Because you’ll be using a slower shutter speed, you’ll want to avoid camera shake.
To capture the entire scene, use a wide-angle lens. A lens with a focal length of 16-35mm will work nicely and allow you to fit more into the picture. You want to fill the room with as many details as possible.
In some cases you want to take a large-covering picture, you may need a drone that helps you do that.
Use suitable lighting
In both hotel and architectural photography, lighting is vital. Even if a room has the most appealing interior design, no one wants to stay in it if it is as dark as a cave.
When possible, use natural light. Close the blinds and shutters. Avoid using a flash or excessive artificial lighting, as they can give the wrong impression. You want to attract visitors, but you also don’t want to let them down.
To get realistic photographs, I recommend using the HDR approach.
There is a method I advocate if you wish to experiment with artificial illumination. It’s called motivated lighting, and it’s when you use artificial light to mimic natural light. In the film industry, it is frequently used.
This effect can be achieved by placing the artificial light near a source of natural light. Use strobes, for example, and set them close to the window.
You must keep the lighting out of your frame. With a wide-angle lens, this will be challenging. If you have a helper, they can move the light source around for you.
Choose perfect angles
It’s tedious to shoot at eye level. This perspective will not produce intriguing photographs.
To gain a better view, go lower than eye level. This can help to reduce furniture distortion.
Shoot from above eye level if you want to catch a beautiful hallway or architectural design. Adjust your camera’s location to capture the entire scene in the frame.
In smaller rooms, shoot from the corners. This allows you to fill the frame with extra details.
Take a few test pictures if you’re not sure the angle you want to employ. Examine what works best for the location.
Make all things clean
A hotel room must be kept clean and orderly. Make every effort to make your own life easier.
Close the toilet lid and smooth out any wrinkles in the bed. Correction of these errors in post-production takes substantially longer.
10 Pro Tips for Incredible Shooting
Every guest’s fantasy is a soft bathing robe, but it doesn’t always appear nice in photos.
Educate your clients on how to prepare for the shoot. They may be unaware of anything that your photographer sees as obvious.
Use inventive solutions if a cable is always in the way or the curtains fall out of place. Sticky tape comes in handy at all times.
Pay Attention to Composition
In hotel photography, composition is key.
Having an eye for interior design can be really beneficial. Consider it a blank canvas on which you can express yourself. Look for interesting details as you move around smaller objects. If the room has good design elements, make them stand out! Demonstrate how the hotel differs from the other possibilities.
You can arrange the small element to make a space more welcoming
, for example, make the bed more cosy by fluffing the pillows and folding the guest towels, or decorate the welcome area and lobby with flowers.
Don’t just photograph the interior! Rooms aren’t the only type of accommodation available. Take pictures of the foyer, the dining room, and the outside as well.
The first thing a visitor notices is the building’s facade. The facility’s exterior and surroundings will reveal a lot about it. Make certain you present it in the best possible light.
Include the surroundings in your photography if you work for a resort. Indicate whether the location is near the sea.
The exterior of a tropical resort hotel, which is surrounded by beautiful coastline scenery.
Take shots outside shortly after sunrise or during the golden hour. Because the light diffuses softly, these periods provide the best lighting conditions.
Make special element outstanding
Is there anything special about the hotel? Make a point of highlighting them in your photos.
Highlight any aspects that make the location suitable for gatherings such as weddings or conferences. Showcase the bar’s fantastic drink menu in your work if it’s a popular hangout spot for business folks.
Make certain to include them in your shots. Those could be the final nudges a guest needs to book a specific hotel.
Perform the personality of the hotel
Hotel photographers must make sure that their photos reflect the hotel’s personality. This comprises elements of the brand, such as the name and logo.
The logo is frequently seen throughout a facility. It may be on pillows, pencils, or the front desk. Be it unobtrusive, but make sure to include it in your photos.
The vibes and environment make up the rest of the establishment’s characteristics. A bed and breakfast has a different, more distant and elegant vibe than a luxury hotel. Photographers must be able to portray these characteristics through their images.
Include person presence
Your photographs may be spectacular, but without the presence of humans, they may appear excessively rigid. Guests expect pleasant people to greet them at check-in at the end of the day. When choosing from the menu, they want to interact with a waiter.
Employees should be included in your photography. They are an integral part of the establishment and guarantee that guests receive the best possible service. Everything looks more enticing with a smile on your face.
You can also incorporate real individuals or models who use the facilities if you have the opportunity. Your photographs will have more vitality as a result of this.
It’s simple to pose in a hotel room. Please feel at ease! Do whatever you’d do if you were alone in the room.
Put on your robe and curl up on the couch. With a glass of champagne in hand, unwind in the jacuzzi. Have breakfast in bed by ordering room service.
This manner, you may demonstrate that you are living your best life while still highlighting what the location has to offer. Viewers will have an easier time seeing themselves in the same lodging.
Above are some tips for you to get the perfect hotel photographs. Hopefullu, this article helped you with your real estate photography business.